Our Work

Forget Us Not

Our overall strategy is to lift the consciousness of dementia in Singapore, such that we can maximise media coverage to instigate debate and hopefully shape the national agenda on the issue. Our campaign ecosystem pivots around our launch video where the essence of what we are trying to do – building a dementia-friendly community – is showcased. We wanted to drive the message from the onset by roping in real community members from Yishun to participate in the video.

  • Client: Lien Foundation
  • Services: Branding, Advertising, Digital & Content, Media, Event