Our Work

PayNow

PayNow is a Singapore fintech game-changer that has made funds transfers so much easier. It allows interbank funds to be sent securely and near-instantly to a phone or NRIC number. To launch the service for ABS and the seven participating banks, we created lifestyle-oriented use-case videos and educational demos, together with a press campaign. Within a couple of months of launch, PayNow saw over a million registrations.

  • Client: The Association of Banks in Singapore
  • Services: Branding, Advertising, Digital & Content, Media