The internet is 24/7, and any Better Internet Campaign engagement ought to likewise be ever-present, all the time. That’s exactly what we did for 2018’s Safer Internet Day and the Media Literacy Council’s (MLC) Better Internet Campaign. The MLC initiative to promote safe, responsible and positive use of digital technology went from being an annual affair, to a 365-day, year-long engagement and education campaign that went everywhere with 360-degree communications – all helmed by an entertaining ensemble of influencers.