Our Work

Forget Us Not II

To take the next step from our 2018 Forget Us Not communications, we explored creatively compelling ways to present the life and struggles of not just PWDs, but their caregivers and loved ones as well. We wanted people to move past pity or sympathy in order to better empathise and see PWDs as real people struggling with an all-too-real condition. We wanted to show the story from their perspective, their emotions and feelings as they struggle to come to terms with their own condition. At the same time, we wanted to bring more awareness to the plight of caregivers, providing a basis for understanding and ways of receiving help.

  • Client: Lien Foundation
  • Services: Branding, Advertising, Website, Media