People want to know their personal data isn’t compromised, and businesses need a way to assure for sure. When IMDA created the Personal Data Protection Trustmark (DPTM), APEC Cross Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) certification schemes, we launched the certifications as signs of assurance, showing how trust is now certified. Pornsak came in as the star of our integrated campaign, playing out comic data breach what-ifs, and sharing how DPTM-certified companies won’t let that happen to you.