How We Work

Working in close collaboration with our customers, we take pride in listening and delivering integrated branding campaigns that carry a clear and concise message. By reaching out to the target audiences via touch-points tailored to our clients’ individual needs, our focus always remains clear – results.

Talk to Customers

Every communication must contain a clear and concise message. We can be intelligent because when it resonates with the audience they will remember it. However, a message should be intuitive. If you can grab attention and be understood at a glance, then you’re already ahead of most of the competition.

Create Conversations

Brands are meaningful. They help people identify themselves and say something about who they are through letting them participate. This requires a different mindset to that of the traditional communicator. Engaging people in conversations is just as important as giving them something of value.

Build Participation

In an increasingly online, social, and info- hungry marketplace, content on its own is simply not enough. A brand should create and make emotionally compelling content that’s worth engaging with – allowing customers to cry, laugh, cheer or simply participate, bringing added value and generating resonance.

Get Personal

Whatever you are marketing, to succeed you need to engage the hearts and minds of your customers. To change opinion and create advocacy, one must address the customers’ pain-points, appeal to their emotions and get them talking positively about your brand.

Recent Work

Lien Foundation

Clients:

B2B

  • BRIDEX
  • ECICS Limited
  • IFS Capital Limited
  • IMDEX
  • Ingredion
  • JTC
  • LuK
  • Rolls Royce Marine
  • Singapore Airlines

COMMERCIAL

  • Absolut Vodka
  • CityGas
  • Fujitsu
  • Grohe
  • Kikkoman
  • Lion Air
  • PaperOne
  • Senoko
  • Singapore Airshow
  • SPDR Gold
  • SSGA State Street Global Advisors
  • Swensen's
  • Thai Airways

DESTINATION/LEISURE MARKETING

  • Bintan Resorts
  • Japan National Tourism Organization
  • Sentosa
  • S'pore Discovery Centre
  • Singapore Flyer
  • Tourism Authority of Thailand

EDUCATION

  • Kaplan
  • Little Skool-House International
  • Nanyang Polytechnic
  • Ngee Ann Polytechnic
  • NTUC First Campus
  • NUS Business School
  • Republic Polytechnic
  • Shatec
  • Singapore Polytechnic
  • Temasek Polytechnic

ENVIRONMENT

  • JTC
  • Kikkoman

EMPLOYER BRANDING/CORPORATE BRANDING

  • Aon Hewitt
  • Central Provident Fund Board
  • Defence Executive Officer (DXO)
  • Defence Science and Technology Agency
  • Far East Organization
  • JTC
  • Jurong Health
  • MINDEF Scholarship Centre
  • Ministry of Finance
  • National Council of Social Service
  • NTUC
  • Singapore Airlines
  • Singapore Army
  • SingHealth

EVENT MARKETING

  • Experia
  • Messi Düsseldorf

PUBLIC AWARENESS

  • Building and Construction Authority
  • Info-communications Media Development Authority of Singapore
  • Lien Foundation
  • Monetary Authority of Singapore
  • National Population and Talent Division
  • Sport Singapore
  • The Association of Banks in Singapore

RETAIL MARKETING

  • AMK Hub
  • Bugis Junction
  • Frasers Centrepoint Malls
  • iluma
  • PARCO
  • The Grandstand
  • VivoCity
  • Orchard Central

SOCIAL MEDIA

  • AMK Hub
  • Defence Science and Technology Agency
  • Info-communications Media Development Authority of Singapore
  • Lien Foundation
  • Monetary Authority of Singapore
  • Sport Singapore